The British designer will oversee the womenswear, haute couture, and fur divisions of the storied Italian label.
Kim Jones is following in the footsteps of Karl Lagerfeld. The British designer has been named artistic director of Fendi, overseeing the LVMH-owned label’s womenswear, haute couture, and fur divisions. It is a post that Lagerfeld held for more than five decades, while simultaneously helming Chanel, before his passing in 2019. And like his celebrated predecessor, Jones will steer multiple brands, continuing as the designer for Dior Men’s, which also falls under the LVMH umbrella.
“Kim Jones is a great talent and since joining, he has continuously proven his ability to adopt the codes and heritage of LVMH houses while revisiting them with great modernity and audacity,” Bernard Arnault, chairman and chief executive of LVMH, said in a statement. “At Fendi, I am convinced that his vision and passion will highly contribute to the success of the women’s collections.”
Indeed, Jones and the Italian label share many of the same design sensibilities. During his tenure as artistic director of Louis Vuitton’s menswear line, before decamping to Dior Men’s in 2018, he was known for his refined collections, along with his many artist collaborations—qualities that are also embedded in Fendi’s DNA. Still, Jones’s designs have more of a streetwise edge. He will work alongside Silvia Venturini Fendi, who has purview over the accessories and menswear lines, to, as she said in statement, “take the Fendi universe to the next level.”
“I am thrilled to welcome Kim Jones at Fendi,” added Serge Brunschwig, CEO and chairman of Fendi. “Kim is one of the most talented and relevant designers of today. With Silvia Venturini Fendi, who has virtuously carried on Fendi and Karl Lagerfeld’s legacy, Kim will bring his contemporary, one-of-a-kind point of view into the world of Fendi.”
Jones’s first collection for Fendi will debut in February, during the fall 2021 season. It will mark the first time that he will design a womenswear line, but with nearly two decades working in the fashion industry, he is ready to tackle the challenge.
“I would like to profoundly thank monsieur Arnault, Piertro Beccari, Serge Brunschwig, and Silvia Venturini Fendi for this incredible opportunity,” Jones said. “Working across two such prestigious houses is a true honor as a designer, and to be able to join the house of Fendi, as [well as] continuing my work at Dior Men’s is a huge privilege.”