Fans waiting for pop icon Lady Gaga to take over the beauty world will only have to hold out a bit longer: Gaga is launching her beauty line Haus Laboratories this September. In an exclusive interview with Business of
Fashion, the singer revealed that the collection will include makeup kits that combine lip gloss, lip liner, and all-over color. She hopes her brand will be the antithesis of the filtered, Facetuned world created by social media.
“Color is completely transformative,” she tells the site. “It’s powerful, it’s beautiful, and it’s how I found my voice with makeup.”
The singer has been dropping hints of a makeup line for a little over a year, first trademarking the name back in February 2018. Earlier this week, the brand’s Instagram account @hauslabs published what seemed to be promotional photos of Gaga wearing the makeup, causing the internet to clamor over the surprise sneak peek. Now, in a video shot by Daniel Sannwald and released today, fans can see more of the bright bold colors and glitter in action, soundtracked to music by Gaga in collaboration with Bloodpop, Tchami, and Boys Noize.
There’s no word on pricing or how many kits will be available just yet, but Haus Laboratories will be found exclusively on Amazon, marking the first major beauty brand launch for the e-commerce site.
For Gaga enthusiasts who simply cannot wait until summer is over, there is good news: products are available for pre-order on the Haus Laboratories site on July 15th at 12 a.m. EST.