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Frank Ocean Launches His Own Luxury Company, Homer


Frank Ocean Launches His Own Luxury Company, Homer

The stylish singer’s brand includes fine jewelry and silk scarves.

Frank Ocean has dropped his latest creative project, an “independent luxury company.”

The reclusive singer announced his long-rumored fashion project today. Titled Homer, which “represents carving history into stone,” the brand’s first collection includes “fine and high jewelry” and silk scarves, according to the press release. The jewelry selection features 18K gold, recycled sterling silver, hand-painted enamel, and American lab-grown diamonds.

According to the press release, the pieces, which are handmade in Italy, are inspired by “childhood obsessions,” and “heritage as a fantasy.”

The company’s 84-page catalog, which is available on its website, shows its extensive collection which features diamond encrusted bracelets, cartoon-esque enamel pendants, and colorful patterned silk scarves. Homer’s prices range from somewhat accessible, such as $435 for an enamel plus-symbol pendant, to $1.9 million(!) for their “sphere legs high jewelry necklace.”

Ocean designed and photographed the catalog cover himself, and the imagery was designed by the singer’s frequent collaborator Tyrone Lebon, who directed his “Nikes” music video.

In a unique move that mirrors Ocean’s preference for exclusive, in-person events, Homer’s pieces are only available at its flagship store in New York City’s jewelry district. The jewelry store opens Monday, with limited walk-up appointments. Appointments to shop can be made at the company’s website, or by calling or instant messaging the store using the app Signal.

Ocean’s fashion project has been in the works for several years. The stylish singer, who was previously the face of Prada’s spring 2020 menswear campaign, also has experience in design through his music. The release of his last album, 2016’s Blonde, included a magazine edited by Ocean and pop-up stores.