She hints at new music in the 30-second teaser.
Rihanna had a tongue-in-cheek way of addressing her six-year-long musical hiatus in a new commercial for her upcoming Super Bowl Halftime performance.
The 30-second teaser, which dropped today, has Rihanna strutting down an empty set with a lone spotlight shining on her. Voices reflecting on Rihanna’s pause from music echo in the background: “Dude, Rihanna, we’ve waited for you;” “RiRi, where have you been;” “The fans just predicted the end of Rihanna.”
The voices come to a deadening silence as the spotlight at last focuses on the Barbadian singer, who brings a finger up to her lips as if to say, shhh. Then, the chorus of her 2016 single, “Needed Me,” blasts as she begins to dance.
In the trailer, the singer wears an acid green fur coat from AREA’s fall winter 2022 runway. She layered the statement piece over a black halter neck catsuit and further accessorized with layers of chunky silver necklaces, oversized hoop earrings by Jennifer Fisher, and pointed black pumps. She went all out with her glam, wearing an electric-blue eyeshadow and doing her hair up in artful, abstract braids.
Rihanna officially ended her musical hiatus by dropping “Lift Me Up,” a powerful ballad featured in Black Panther: Wakanda Forever, last October. Prior to that, Rihanna had not released new music since her 2016 Grammy-nominated album, Anti.
During a November 2022 interview with The Associated Press, the mogul admitted that she she still needs to “get to work” on her ninth album, though her primary focus at the moment is preparing for the Super Bowl.
“Super Bowl is one thing. New music is another thing. Do you hear that, fans?” she said.