Music videos have always been a showcase for impressive style, but some artists take their love of fashion to the next level. K-pop supergroup Blackpink has been on a roll this month, guesting on Lady Gaga’s Chromatica, and releasing their highly anticipated music video for “How You Like That.” The first track off their forthcoming studio album, broke the internet this morning, immediately becoming the biggest premiere in YouTube’s history. Racking up 16 million views in minutes is cause for celebration. What’s more, the energetic video is especially appealing for runway enthusiasts. Lisa, Rosé, Jennie, and Jisoo didn’t just provide the song of the summer, they filled the accompanying visuals with pieces direct from the latest collections.
With multiple outfits and a series of beauty changes, the video gives each member of the group an opportunity to shine. Jisoo dazzles in one of Sarah Burton’s crimson lace looks from Alexander McQueen’s resort 2020 lineup paired with a coordinating headdress, while Jennie gives Chanel’s prim puffed sleeved ruffles a cool touch in a throwback piece from spring. Marine Serre’s knits complement Rosé’s platinum hair and Celine ambassador Lisa struts in one of the glossy column gowns that graced Hedi Slimane’s fall catwalk before making the quick change into an asymmetrical tulle gown and camouflage pant combo from Off-White.
A visual feast for anyone who enjoys pouring through runway photos, the video arrives at a time when the appetite for IRL fashion shows is at an all-time high. Lookbooks and stills serve their purpose, but there’s something special about seeing a look move to an exciting new soundtrack. With their bold choreography and charm, Blackpink provides plenty of style in motion and a template for high fashion viral impact. Great clothes, great dancing, and the biggest band in the world? How you like that, indeed.