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Beyoncé Channels Her Inner Snow Queen in Her Latest Ivy Park x Adidas Collection


Beyoncé Channels Her Inner Snow Queen in Her Latest Ivy Park x Adidas Collection

The new Icy Park campaign also stars Hailey Bieber and Gucci Mane.

Beyoncé is back with another covetable collaboration from Ivy Park and Adidas.

The megastar revealed today that she and the sportswear giant would soon be releasing another collection from her signature streetwear brand. Nicknamed Icy Park, the latest offering is inspired by winterwear, and the campaign photographed by Robin Harper features Beyoncé, Hailey Bieber, and Gucci Mane in their finest slopes-appropriate attire.

For the leading image, Beyoncé herself is posing on a ski lift (like a queen upon her throne) wearing an ensemble that includes a white shapewear-inspired bodysuit, matching leggings, platform sneakers, elbow-length mittens, and a floppy fur ski hat.

In another shot, Hailey Bieber models in a magenta-hued set, which includes a long-sleeve crop top, matching biker shorts, white tube socks, white platform sneakers, and a knit beanie as she sits atop a shearling-lined custom truck.

As for Gucci Mane, he appears in the new promotional shots wearing an ivory-colored Ivy Park sweat suit, high-top sneakers, a ribbed knit beanie, and bling that puts the glistening snow around him to shame.

Ivy Park first teased the latest collection on Instagram with a quick-paced promotional video that featured a slew of close-up shots of the drop’s latest offerings, including a fierce trio of sneakers, logo-adorned faux-fur coats, and reflective jackets all against a gorgeous backdrop of snowcapped, wintry mountaintops that are more than fitting for the season.

“#ICYPARK Coming Soon,” read the accompanying caption.

The release date for the Icy Park collection is still unknown, but when it eventually hits retail, the pieces likely won’t be around for long. Ivy Park’s drops are known to sell out in a matter of a minutes.