The global e-tailer and producer of ethically sourced stones launched two capsule lines that benefit the preservation of African elephants.
Net-a-Porter and Gemfields are shedding light on the elephant in the room. The global e-tailer and the leading producer of ethically sourced colored stones have released two capsule collections that will support Space for Giants, an organization that aims to safeguard the ecosystem of the world’s biggest land mammals and protect them from poachers. Titled Walk for Giants, the initiative is committed to raising awareness and funds, along with boosting the local economy around the African wildlife conservation.
“What Walk for Giants so brilliantly amplifies is that conserving existing natural landscapes is not just critical for the future of humanity, but is also the best economic deal around,” said Max Graham, founder and CEO of Space for Giants, in a statement. “Nature-based businesses bring jobs, buy from local suppliers, pay taxes, and build national economies. But the natural assets these enterprises rely on—including Africa’s last populations of megafauna—are under grave risk. We must protect them now, so they can continue to deliver their value, forever.”
Indeed, Space for Giants has experienced a financial drought since the COVID-19 pandemic, which has significantly cut the resources it has gained over the years. According to its website, it can now only afford ranger patrolling to protect elephant herds from being unlawfully hunted down. The organization is facing a crisis, and Net-a-Porter and Gemfields are doing what they can to circumvent this downturn.
“We are honored to be partnering with Space for Giants on these exclusive capsule collections, with all profits benefitting the charity and the worthwhile cause of protecting Africa’s wildlife and landscape at this crucial time,” said Elizabeth von der Goltz, Net-a-Porter’s global buying director, in a release. Net-a-Porter has enlisted ready-to-wear labels—including Burberry, 3.1 Phillip Lim, Brunello Cucinelli, Chantecaille, and Ole Lynggaard Copenhagen—to create 38 sustainable pieces. Gemfields, for its part, has partnered with 12 jewelry brands for a 44-piece collection made of rubies and emeralds sourced from Mozambique and Zambia. All the proceeds from both companies will be donated to Walk for Giants.
They have also released an advertising campaign that features models Arizona Muse and Selena Forrest at the Enasoit Game Sanctuary in Laikipia, Kenya. Lensed by Francesco Carrozzini, the images highlight the beauty of the African wilderness—something that Net-a-Porter and Gemfields seek to preserve for future generations.
“Africa’s natural resources, whether in the form of her minerals or her biodiversity, must play a greater role in supporting local communities and championing vast conservation spaces,” said Sean Gilbertson, CEO of Gemfields. “We need everyone to walk the talk for these giant causes and we are honored to support the energetic team at Space for Giants in their intrepid cause.”