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Bergdorf’s New Charm Collection Gives You 300 Ways to Heart the Holidays


Bergdorf’s New Charm Collection Gives You 300 Ways to Heart the Holidays

What happens when you ask 27 of the world’s most un-stuffy, untraditional, brilliantly innovative jewelry designers to design hearts to their hearts’ content, just in time for the holidays? You end up with 300 charms displayed on adorable miniature velvet steps in an adorable corridor at Bergdorf Goodman.

The project, called Have a Heart x Muse, features three glamourous hosts (dare we call them influencers?) who have selected their favorite heart charms, with a portion of profits going to their pet causes. For Deb Watson it is Project ALS; for Lizzy Tisch it is City Meals on Wheels; for Stacy London it is the Jed Foundation.

The hearts are stunning in their infinite variety. Here are Holly Dimant’s irreverent enamels and Kwit’s fringy designs, Stephanie Windsor’s curated vintage treasures and Nikos Koulis’s spectacular one-of-a-kind pendant. Christina Alexiou dreams up pink gold babies with folkloric borders; Bea Bongisca whets your appetite with open-hearted trifles in lollipop colors; Elie Topp studs your charmed life with rubies. Some love tokens are not even strictly speaking hearts—Luis Morais offers a miniature diamond hand making a peace sign, more poignant than ever in these fraught times.

You can stand in front of these heart-felt cases for hours—it’s a delicious dilemma to try to pick a favorite. (Plus, it’s warm and fun at BG! Go outside and look at the famous windows, then go upstairs and check out those 60 percent off racks!) But, of course, eventually you must face the eternal holiday dilemma—do you purchase one of these charmers for a dear friend or forget about those other people (they already have enough stuff!) and just worry about yourself? (You’ve been good! You’ve been maybe a little naughty—but in a nice way!)

In which case, why not load up on a host of hearts, set them dangling from your wrist or a big fat chain around your neck, and then stand back while they out-jingle the jingliest of jingle bells?