ChanelPharrell, which launches April 4th, is all about gender fluidity and individuality.
Yesterday, Pharrell Williams teased a clip on his Instagram account of his upcoming collaboration with Chanel called “Channel Pharrell.” The short clip starts with Pharrell on a motorcycle speeding through what seems to be a futuristic highway tunnel. He ends up alongside other models wearing clothes and jewelry from the collection in various settings that include a forest, or a jungle and a grand hall.
Pharrell is also the April cover star of Harper’s Bazaar Korea, which features many pieces from the anticipated Chanel collection set to release globally on April 4th. The cover, photographed by Frederike Helwig, features Pharrell with an oversized, green cloth tote embellished with colorful and instantly recognizable Chanel-themed patches, most notably the phrase “Coco Pharrell,” a play on the name “Coco Chanel.” The collection is set to debut at the opening of Chanel’s first flagship boutique in Seoul, South Korea on Thursday.
Pharrell has a long-standing creative history with the fashion house and was a close friend and collaborator of late Chanel creative director, Karl Lagerfeld, so this is probably one of the most effortless partnerships we’ve seen in fashion. Pharrell’s past collaborations with the legacy brands have included one-off designs, music (remember “Reincarnation/CC The World?”), films, and Pharrell has modeled for various Chanel runway shows and campaigns. As a long time fan of the brand, even before he bridged a close-knit relationship with Lagerfeld, he’s finally brought his kaleidoscopic dream of a collection to a reality. Pharrell’s personal style is a unique hybrid of hip-hop and popular culture, so we can expect something of the sort to be at the forefront of #CHANELPHARRELL.
In the “behind the scenes” video that premiered exclusively on Women’s Wear Daily today, Pharrell discusses the ethos of the collection which addresses gender fluidity and of course, individuality. From what we can see in the video, the collection is heavy on streetwear, but it includes clear references and nuances that are specific to the heritage of the brand. In typical Pharrell fashion, there are bucket hats, hoodies, robes, and leather loafers featured in every color of the rainbow. He told WWD: “There doesn’t need to be boundaries, as long as you can hold on to the heritage and continue to push it like Karl always does. We don’t need walls, we need bridges.”
The collection comes at a time where much of the industry is still mourning the passing of Lagerfeld, but if this is any indication of the brand moving forward, we have a lot to anticipate.